Why You Should Book Tender Advertisements in The Hindu Newspaper

The importance and credibility of a newspaper need no introduction. What does, however, is a tender advertisement in a newspaper. It’s safe to say that we are more acquainted with the usual kind – the promotion of goods and services released on behalf of a private establishment/organization. However, not many know that even government institutions and public bodies release ads for multiple purposes.

A tender advertisement is one of the results. Placed in the classified section, it is often unnoticed since it perfectly blends with the black and white cluster of boxes. Newspapers are the first choice since they enjoy mass appeal and favour, making them the ideal tool of communication. Quite often, highly circulated newspapers like The Hindu are given the upper hand – something which will be covered in depth.

But first -

What Exactly Defines a Tender Advertisement?

To sum up exactly what a tender is all about – it is an open invitation to win a formal offer for work. This tends to be directed towards suppliers and contractors. But remember, the tenders published by the Government are a necessity while businesses release them with the intention to buy or sell goods, services, contracts, etc. The next step takes the shape of an offer (or proposal) given back in response. There is a bid for the contract where everyone individual gets a fair opportunity to win it, creating a pool of potential suppliers for the public body to choose from. The work usually involves huge matters like building roads or constructing dams.

Types of Tender Ads to Expect in Newspapers

Open Tender:

If you can meet the minimum pre-qualification criterion that is specified, you can qualify. Anyone is eligible to participate although the lowest bidder tends to win the contract. These are ‘open’ and are advertised in newspapers.

Closed/Limited Tender:

Keeping other bidders at bay, this form of tender is not advertised in newspapers. Only selected, pre-qualified bidders are prioritized while others typically are not even aware of such a tender. The lowest bidder generally wins.

National Competitive Bidding (NCB):

This involves the participation of only Indian/local companies in the bidding process.

International Competitive Bidding (ICB):

This involves the presence of companies outside India to participate in such tenders.

Why Tender Ads Work Best with The Hindu

Incepted as a weekly in 1878, this renowned publication easily stands as one of the longest-running newspapers throughout the country. It is a lesser-known fact that The Hindu was one of the newspapers that spoke out for independence while under British rule. Distinguished by its attention to detail and comprehensive coverage, it is has secured its place as the second-largest English daily (just behind the popular Times of India).

Perhaps the best reason to release a tender newspaper advertisement is the fact that this publication emphasizes areas of national concern. In contrast, it tends to avoid items that are trivial and have ‘masala’. In fact, it actually beats the nation’s top English newspaper through well-crafted articles and editorials. It is also known to encourage the youth to get involved in the decision-making process of the country.

Statistics back up its popularity. From the time span between 2017 to 2019, Total Readership jumped by 17%. In numbers, it grew from 53,00,000 to 62,26,000. As far as Average Issue Readership is concerned, its 4.27% increase saw a change from 15,68,000 to 16,35,000. These findings come from a readership survey conducted by Nielson. Hence, it enjoys the status of the fastest growing English publication in India today.

This newspaper especially showcases popularity in Tamil Nadu and Kerala with consistent growth in places like Andhra Pradesh and Telangana. It has several editions spread out across the county – 21 cities and 11 states such as Bengaluru, Hyderabad, Kolkata and many more. With this at hand, you are sure to reach those that matter through a newspaper advertisement in The Hindu.

Alongside high standards of journalism, strong focus on key regions, expert opinions on issues, its reporting is read carefully and taken seriously. This makes it the perfect fit for those trying to release a tender advertisement in a well-known newspaper.

Book Tender Ads in The Hindu with Bookadsnow

To complete the entire process, Bookadsnow is always on standby based on your newspaper advertising needs. It puts forward the best ad rates that are defined by your requirements as well as variables like the date of release, size and position of the ad, etc. All in all – you can expect the best when compared to the market rates. Adding to this convenience, you can also book ads at the 11th hour while choosing any newspaper across the country!

While The Hindu works best for a tender advertisement, get all your newspaper advertising needs fulfilled with ease. Get in touch with us to know more about just how lucrative newspaper advertising can really be!