TV Prime Time No Longer the Same: Other Updates You Missed in 2021

 

It's hard to believe that the ongoing pandemic has altered the lives of many. 

With numerous changes happening all around, one such key intake has brought about a change when it comes to what people watch on a day-to-day basis. Yes, you guessed it correctly! Several individuals have reported a steady rise in media consumption, especially during this phase when people are indoors and spending much time scrolling through the television and altering through channels. 

With time, television advertisements have also experienced a rise in numbers with a significant increase in usage of televisions as well as media. Even when it comes to advertisements that air daily, prime-time seems to be a well-known factor. Of late this has not been the same. 

When we refer to prime time, it normally used to be from 7 pm to 11 pm during the pre-covid period. As of now, it's no longer the same. Since every single individual is homebound, these advertisements run on the television seem to gain the eyes of many. 

Television over Traditional

Traditionally advertisers do pay more to assure that their ads air during main prime time. However, with the ongoing pandemic, the afternoon time band has noticed to gain a lot more eyeballs. 

General Entertainment Channels, also known as Gec's have noticed a 9% rise in viewership, even though their content tends to be repetitive and boring. Since more viewers are viewing these channels on a more regular basis, old television shows have witnessed a comeback to cover the non-prime time. 

For example, from a renowned public broadcaster, Prabir Bharti's Doordarshan currently does air most of its old shows to cover up the non-prime time to be able to show serials as well as ads during that specific time frame. This on the other hand led to a 20% growth in viewership that indirectly led to more ads gaining more traction during that time frame. 

For better clarity, listed below are a few reasons as to why is there a significant rise in television ad growth:
 

• Significant rise in viewership from 2020 till the current date. 
• Weekly viewing minutes increased by 37%
• The number of channels shifted from 16 to 22
• India's total television consumption grew by 37%

This has resulted in advertisers moving forward to publishing more ads on television to make customers aware of their brand. Here's where media planning companies play a vital role. Keeping in mind the audience, many advertisers look forward to the best advertising agencies to publish their ads in the channels and language of their choice. 

In a metropolitan city like Kolkata, Bookadsnow does offer the best televisions advertisement rates to assure that your advertisement is worth the revenue you spend. With over 30+ years of experience in the media planning agency, they assure that your ads do reach the eyes of many, keeping in mind the ongoing pandemic and people being stuck to the television non-stop. 

So booking your television ads with Bookadsnow makes it a win-win situation for both ( both for the audience as well as advertisers).

So don't hesitate and book your television ad today!