The Telegraph: Kolkata's Top English Daily for Newspaper Ads

Newspapers carry the news of the world. But more importantly, they also provide news that affects several aspects of day to day living. It stands as the primary source of information for several families on a local, regional and national scale. Additionally, the medium itself is a time-honoured one – just like newspaper advertising in The Telegraph.

This newspaper is easily one of India’s top English language publications (8th as per IRS 2019). Favoured for a variety of reasons, it actually stands toe to toe with the Times of India as Eastern India’s largest circulated English daily. In fact, The Telegraph led the Kolkata market with an AIR of 3,24,000 (2019) against the TOI’s 3,04,000! Whether a recruitment or notice advertisement, you’ll find that this newspaper is instrumental for successful newspaper advertising.

So what makes it such a big hit as an English daily?

Here’s all you need to know.

How The Telegraph Helps Both Advertisers and Readers Alike

Advantages to advertisers:

Strong reputation: A notice advertisement in The Telegraph, Kolkata’s leading English daily will definitely come with subsequent advantages. Beating the popular Times of India, its status definitely makes a leading choice among advertisers looking to reach relevant audiences.

Range of supplements: This newspaper houses several supplements which are available along with its main newspaper. While they serve readers through the latest on additional topics of interest, these translate into opportunities when you release a notice advertisement here. Here are some that you may be familiar with:

• T2

• Metro

• Graphiti

• Telekids

• TTIS, etc.

Better reach: Did you know that advertising in The Telegraph comes with a readership of over 1.5 million? This itself speaks about how influential any newspaper ad will be. Not to mention the fact that you can also target audiences from regions like Jharkhand, Odisha as well as Bihar.

Advantages to readers:

Comprehensive information: The Telegraph provides information on several essential topics. Sports, politics, finance, entertainment, and others are all accessible through one wholesome medium. Beyond this, you’ll see that there are several supplements in order to get knowledge on niche topics.

Good, reliable reporting: It was the pandemic that actually showed us just how important credible information is. Advertising in The Telegraph works because the information is crafted according to hard facts with objectivity at the centre. This gives readers timely yet trustworthy information on a daily basis – the most necessary feature behind choosing a newspaper.

Information with local attributes: People want the latest information each day. But it’s more than that – they want specific information that also concerns them. Besides its main publication, its 8-page section called Metro is solely dedicated to Kolkata and its relevant happenings. It reports local occurrences as well as social and cultural events that take place throughout the city.

Giving readers an all-encompassing dose of city news, The Telegraph is a great boon for both parties.

Furthermore, T2 is another supplement that seeks to reach a wider reader base. It covers subjects such as fashion, food and many lifestyle-related topics. It is designed to appeal to young adults between the ages of 16 to 40. This is another medium that advertisers can leverage with ads in this newspaper. Hence, choosing The Telegraph is a great way to be seen among readers across a variety of demographics.

In totality, choosing this newspaper can help you reach those that matter.

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