Property Advertisements in Newspapers: Are They Worth it?

Property ads are released when one is planning to buy, rent, sell or lease a property. For the same purpose, a property advertisement in a newspaper will tend to have a few crucial elements – dimensions and layout of the property, contact information of the seller and a description (with pictures, in some cases) of the same. Since newspapers have always been seen as credible sources of information, releasing property ads have been favoured for years on end.

But the question remains - are they worth it?

Let's find out below. 

Here’s what influences the success of a property ad.

 

Choice of Newspaper

Of course, the publication you choose will play a defining role in the success of your newspaper advertisement. This spans across topics such as the areas of influence and distribution, circulation figures, reputation, etc. Based on the target market and demographics the newspaper caters to, careful selection can reap great benefits. However, some newspapers also have specific supplements which cater to property ads.

For instance, The Hindu offers Property Plus – a special that largely centres on real estate market trends, insights into residential areas and other such relevant topics. The Times of India has its own supplement titled Times Property which also covers similar topics of interest like emerging areas and trends, infrastructure updates and other aspects related to home-buying. A property advertisement in such newspapers is bound to provide more visibility and better response.

Placement/ Positioning

A newspaper advertisement can become more effective when it is placed strategically. This stands true for every medium. Advertising on TV during prime time (typically 8 – 10 pm) is especially favoured, and rates drastically increase for sports channels during IPL games. Advertising on radio during morning prime time (7 – 11:30 am) showcase about 20% of listeners tuning in compared to 8% in the evening prime time. It’s the same with a property ad. The day and date of release can play a huge role in the success of your ad. And similarly, the placement and positioning can be vital too.

We all know just how effective the front pages are for advertisements. But not many understand the value of the back page. Readers tend to notice it, especially if the paper is folded. At the same time, studies show that people prefer a right-facing position when browsing through the contents of a newspaper. To further reiterate its importance, readers tend to get the last impression of right-facing page advertisements before skipping to the next. Premium placements for a property advertisement in a newspaper are always the way to stay at the top of the game but expenditure will need to be balanced. That’s where choosing the right newspaper advertising agency comes in.

Choice of Ad Agency

There are endless perks when you place your faith in a newspaper advertising agency. Not only can you expect professional guidance for any property advertisement in a newspaper but you will also enjoy result-driven solutions made as per your objectives. Take Bookadsnow as an example. Here are a few benefits that will definitely make your newspaper advertising efforts worthwhile.

• 30+ years of industry expertise
• Transparent and negotiable ad rates
• Strong relation to reputed media houses
• Last-minute ad booking facility
• Official ad booking partner for top newspapers
• 24/7 ad booking services

If these 3 are taken care of, you can be sure that your ads will perform well.

A newspaper advertisement is released in order to grab the attention of readers and influence their purchasing decisions. They serve as agents of change and the medium easily transcends its role as a ‘news’ paper. To leverage its power, choosing Bookadsnow will ensure that your property ad gets the reach and impact they deserve through customized solutions based on your needs.

Get in touch to uncover the secrets of effective newspaper advertising!