An Advertiser's First Choice: Why Choose the Hindu

Trust is the foundation on which great things are built. Whether for products or for property, you will see that preferences are based on the levels of trust that audiences have in a brand. It’s not very different in the world of newspaper advertising. Reputation carries more weight than numbers and choosing to release an advertisement in The Hindu is a trusted way to get your message to the right eyes.

What better choice than The Hindu – India’s most respected newspaper?

Incepted in the year 1878, it is one of the oldest publications in circulation. Newspaper ads here have wide appeal among English-speaking segments and exerts an influence that reaches government officials and business leaders. It covers a wide range of topics ranging from current affairs to sports as well as international events. All this with complete adherence to objectivity and proper standards.

And an advertisement in this newspaper here will definitely bring the ROI you seek.

Why The Hindu Newspaper Ads Work Well in India

Did you know that The Hindu was started by a group of six people (four law students and two teachers)? It started as a weekly and the inaugural issue was published in 100 copies in Chennai. By 1883, it became a tri-weekly and then turned into a daily in 1889. But an advertisement in The Hindu wasn’t always the first choice. It was only in 1905 that its values of unbending independence and accuracy came into existence. A lawyer by the name of S.Kasturi Ranga Iyenger had purchased the newspaper and provided both financial assistance and structural organisation.

Presently, it still conforms to the same set of core values instilled by Iyenger. And this preference for newspaper ads comes largely due to its role in the Bofors Expose. The Hindu has been among several noteworthy moments in Indian investigative journalism. By uncovering the Bofors scandal, it won the hearts of many as it was a major public and political issue. 

Its commitment to the truth has never wavered and this is why its strong grip in the world of journalism will never fade. Placing an advertisement in this newspaper here leverages this undisputed trust and gives favour to the brands.

Your messages are put in a more favourable light amidst other content.

Prime Reasons for Choosing Newspaper Ads in The Hindu

Enhanced reach:

The Hindu is published in 21 different locales throughout 11 different states. Distributed across several key locations across the country, an advertisement in The Hindu reaches cities like Bangalore and Mumbai. Advertisers looking to largely reach the South can bank on the status of this newspaper. Its set of supplements such as Young World and Metro Plus offers additional avenues of reach.

Real journalism:

Earning the trust of people, The Hindu enjoys a strong position in the minds of its audience. This newspaper is a shining example of journalistic excellence. This has fostered a loyal readership as it champions principle over sensationalism. Its reportage and editorials are taken seriously and is trusted by all strata of society. This definitely helps newspaper ads get noticed.
 

Timely information:

The Hindu is preferred for its instant yet credible information. After Independence, it built a network of foreign bureaus while extending its coverage within the country. So for those who start their mornings with a newspaper, they can expect timely and comprehensive coverage of news. And of course, advertisements will have better chances of visibility!

Strong statistics:
 

When it comes to newspaper ads, circulation is one of the main criteria. It denoted the number of copies distributed by the newspaper on a daily basis. As per the ABC figures of 2019, The Hindu has a circulation of 1,176,597 copies. This is enticing enough for any advertiser in India today.

With a good set of benefits, an advertisement in The Hindu is definitely a lucrative venture.

And when you get the best advertising rates, it only gets better.

Get in touch with us at Bookadsnow and book newspaper ads online with ease!