7 Newspaper Advertising Mistakes You Can't Afford to Make

As a small business owner, opting for newspaper advertising comes with immense benefits. But, it can also be overwhelming – especially when you’re not too acquainted with the process. You’ve chosen your newspaper and you may think it's smooth sailing from here on. However, it’s easy to make mistakes unintentionally and some can even be costly.  So let’s run through the most common ones to make the most of your newspaper ads.

Don’t Release Your Newspaper Ads Without Seeing These Mistakes!

Ignoring the necessity of dates

People don’t just read newspapers to know what’s happening around the country. They also read it to stay aware of deals and discounts that come with a newspaper advertisement. And perhaps the best time in anticipation is India’s seasonal offers. Days such as Independence Day or Children’s Day become great opportunities to put your brand in the limelight.

At the same time, remember that many ads perform better on specific days. For instance, Wednesdays are ideal for a recruitment newspaper advertisement. Try and specify your dates in advance in relation to your objectives as well as the significance of the day itself.

Absence of vital documents

Let’s say you have marked your dates. You have decided to release newspaper ads like an obituary or name change in the Times of India. Unfortunately, it’s only later that you come to know about the necessity of documents while releasing them. As you try and get them in order, you may end up delaying the processing of your ad. In other words, you have missed out on an opportunity.

This is exactly why choosing a newspaper advertising agency like Bookadsnow can help you in all your advertising struggles. You can check the website to know more about the complete services offered.
Wrong positioning of an ad

People know exactly where to look when they scan through a newspaper. For this simple reason, positioning matters more than we realize. If your ad is located in the wrong section, you may miss out on visibility (which may then translate to leads). Secondly, people also notice the back page of a newspaper since it often folds – something you might want to consider before releasing a newspaper advertisement.

Lastly, we are more inclined to look at the right-hand side first before we look at the left. The bottom right-hand side of a page tends to be the last before a reader turns it. Be warned, it may cost more but you can always get the best market rates for newspaper ads with Bookadsnow. Any placement or positioning, the best rates are surely guaranteed.

Unattractive title/ caption

You only have a few seconds to grab the attention of your audience. How do you do it? The first impression is everything in this regard – which starts with the main tagline of newspaper ads. It should be crisp and catchy, concise yet compelling enough to make the reader keep reading.

Of course, don’t fall into cliché copy that has already been recycled numerous times. Try and opt for fresh, creative captions that are witty yet encapsulate the essence of what your newspaper advertisement seeks to convey.

Highly promotional language

Copy that is filled with exaggerations, numerous exclamation marks and superlative phrases doesn’t mean much today. Not only are these promises empty but unproven as well. What you should do is focus on how your newspaper ads can provide value to your customers. If it’s an offer, relay its importance as well as its limited time period.

Unnecessary adjectives won’t always do the trick. Try to steer away from using ‘sales’ language to push – use smart, intriguing copy instead. Don’t forget to provide the relevant features of the product, service or offer being advertised alongside it.

No regard for target audience

Newspaper advertising can prove to be a costly affair for several businesses. In this regard, it’s important to do it right the first time. The smartest way to boost engagement with your audiences is to understand exactly who they are. Appliances for middle-class people? Family-centric products? Single people in their early 20s?
Dive deep into these questions and create buyer personas to help you know exactly who you’re communicating with to make your pitch stronger. A simple tip: Try tweaking your language based on what people can relate to. This will make your newspaper ads more important than you realize.

Overlooking contact details

Last but not least, there’s one important part that falls under the radar. Many often focus on visual elements and copy that one fundamental element is left out – your contact information. You cannot click on a newspaper advertisement and expect to be redirected to a brand page or website.

You will physically need to add these as a part of your ad. Whether a phone number, address or email ID, mention these clearly along with your ad matter. Be sure to double-check these before releasing them.
The assistance of a reputed newspaper advertising agency like Bookadsnow can guarantee that your ads perform well in terms of copy, positioning, date of release as well as other factors. Popular brands such as Linc and Lux have prioritized its services and have even fared well in their own respective markets. If you want your business to stand out, won’t you want the absolute best?
 
Because when you believe in the best, it gets so much better.
Get in touch today.